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Quotation Marks Help Focus Google Searches
 
Suppose you wanted to buy a coffee roaster (home roasted coffee is the best). If you enter Home Coffee Roaster  you get 84,800 results and the first 10 did show 7 relevant to Home Coffee Roasters. However, with quotes the same phrase produced only 9,730 results and all of the first 10 were relevant to the search I wanted. The quotation marks tell Google to treat all the words as a unit.
 
You can also change the order of your search words, as words earlier in a multi-word search seem to count more.
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